It’s reveal day! 20+ years later…
Have you ever had an idea, goal or dream?
One that resurfaces again and again.
One that maybe you've tuned into time and again...but the timing isn't right or it seems to have more friction than flow.
That was the case with my passion project... For years and years.
Until May this year.
You might not know this, but in a past life (not literally, I just mean my youth) I studied fashion design.
Before I started Pure Health Clubs (but after I left my promising career in aviation) I wanted to have a fashion label. I did a diploma at Tafe and my garage had an industrial sewing machine and overlocker - I would make my besties lingerie and sew outfits like a mad scientist possessed.
Then, throughout my years as a wellness professional I tried numerous times to get an activewear brand off the ground. Whether it was because I couldn't get the fit or fabric quality I wanted, or because the manufacturer's ethos and ethics didn't sit well with me. It just never came to be.
Then.... about 18 months ago After spending another week lounging through my life in a robe, I had a friend comment that I was the epitome of #robelife.
I realised that whilst I spend A LOT of my time in active wear, when I'm not in active wear... I am in a robe!!
Literally. I think it's because I grew up in PNG with a mother who demonstrated to me that a sarong was a complete outfit. Haha...#comfortiskey.
And beyond robes and running attire... I love wearing dresses that feel feminine but that are... you guessed it, COMFORTABLE!
I decided right then and there that I wanted to launch a Robe label... and eventually a label for my more feminine side. Something to support women to feel glamorous and gorgeous, whilst being comfortable as hell!
I researched, contacted manufactures... but began once again to hit discourse with their ethics and ethos.
Until, MAY THIS YEAR.
I was in Bali. Doing a personal reset. Inquiring into what I wanted to do next with my career... opening myself to the idea of letting go of everything I was currently doing and the way I was doing it... a great practice btw, one I highly recommend for aligned living.
Then one afternoon I took a ride on my scooter to get a change of scenery and I stumbled across "my robe" solution.
Fabrications that are soft and delicious to wear
Styles that are both flattering and functional
And.... they were willing to do small sustainable runs (using a local team who was well cared for).
Sigh... it felt good.
I was excited, inspired!!!
I felt expanded and light as I dived into bringing it to life.
That is my personal measure of alignment: "Does it light me up"?
Put simply, it did. A lot.
So, without further ado, I introduce to you:
GypsyGoddessQueen, the Label. Intentional items for illuminated living.
I am releasing a limited edition capsule collection to begin with.
It includes:
One style of Robe
Three dresses
A skirt and top combo
Please know that there are very limited quantities of certain items/colours!!
Once they are gone, we cannot make more.
This is because I am working with a small locally-run, family-owned partner in Bali.
Initially I saw this as a flaw... now I see it as a huge plus.
These items are truly limited edition, not mass produced.
In a world gone cookie-cutter-mass-consumerism mad, I love that we make mostly to order, based on demand (more on that later), which is great for the environment...
and that your intentional items are unique and precious (just like you).
I have so much more I want to share about what this brand represents and how we are doing ecommerce differently, but given that I've already written a short novel...
I simply want you to know that:
What we choose to wear matters. Beyond ethics even... your clothing is an expression of you. An extension of your energy and intention.
What you wear affects your mood, your day, your expression.
GypsyGoddessQueen, The Label wants to remind you that you are a multifaceted magnificently magical creature.
The world needs you in your full-spectrum expression.
In your Wholeness.
And whilst I will continue to support women to do that through my coaching, programs and live experiences...
GypsyGoddessQueen The Label will do it through beautiful, quality, ethically-sourced items that support you to live your light.
Go check out our FIRST CAPSULE and see what calls to you.
Big loves,
M x
PS- If nothing else, let my story today remind you to keep watering your dreams and constantly feel your way into your alignment.